Saturday, February 22, 2020

Contemporary Modern Art Essay Example | Topics and Well Written Essays - 6250 words

Contemporary Modern Art - Essay Example The essay "Contemporary Modern Art" discovers the modern art. New York is a city of museums, a sight that can be most overwhelming at the best of times. MoMA, the museum of modern art is among the very best of modern museums in the world today. Started in the 1920s by visionaries like John Rockefeller, New York became the hub of the modern art world when the Nazis were taking control of Europe. Initially, MoMA promoted the works of modern artists like Pollock, Warhol, and Arbus, but with time, the museum has grown and has a collection of over 150,000 paintings, sculptures, and photographs. The museum continues to expand even today. The museum has an outstanding collection of photographs from artists of the eras gone by and contemporary. Some of the best photographs can be seen here, including some brilliant portraits by Diane Arbus. Museums preserve noted works of artists. Many such seminal works in the modernist canon base their work on the female nude: Manet’s Olympia, Cezan ne’s Grand Bathers, Picasso’s Demoiselles of Avignon, Henri Matisse’s Pink Nude, Henry Moore’s Reclining Nude. The project of questioning art object’s in relationship to the gallery centers around several assumptions: There is something worth displaying; There is a specific context for display. The cramped basements of museum reveal reputations lost and names forgotten, a storehouse that reminiscence works once given prominence, now no more than an enthusiasm of a specialist or just a historical curiosity. Museums are intended to bring to life a past history to the visitor, therefore in more than one way, the countenance of the museum where arts are displayed, should have prominence too. Galleries such as the Musee d' Orsay and the Tate Galleries in Liverpool and Millbank in London are part of urban regeneration packages, sited in disused industrial buildings, obsolete railway stations, warehouses and power stations. The eccentric nature of the buildings is complimented by remarkably similar displays across the institutions. This is why one gets to sense the presentation of modern art in puritanically regulated white-walled rooms with strategically placed spotlights and humidity monitors, analogical to all modern art galleries across the globe (Meecham and Sheldon, 2000, p.198-99). Museums are the spaces in which histories and the fixtures and fittings of meaning are installed. There is no dearth to the kind of exhibits available across a diverse spectrum of museums globally. The Museum of Modern Art in New York, the first museum to devote itself exclusively to modern art, was founded in 1929, the year in which the stock market crashed and America witnessed the Great Depression. It has been the most influential modern art museum, not just in terms of design and display but in the definition of the art that would be considered modern.

Thursday, February 6, 2020

Marketing Strategy Text and Cases Essay Example | Topics and Well Written Essays - 250 words

Marketing Strategy Text and Cases - Essay Example The firm’s versatility and diversity in terms of leadership and management have increased and maintained its client base to over 60 million users daily. This has been achieved through a leadership style that is characterized by decentralization, free-thinking, and delegation of duties and responsibilities as a culture within the organization (Lowry, 2005). As a multimedia sports entertainment company ESPN has had tremendous headways into profitability by entering into a contract with the National Football League (NFL). This deal has seen ESPN’s TV channels gain a massive following for screening live NFL games to millions of Americans (Green, Costa & Fitzgerald, 2002). Targeting the youth in their strategies have seen the firm increase its viewership base and bolster the loyalty of its customers for years to come. To keep up with the competition, ESPN has increasingly been paying higher prices to lock up new major league baseball and pro football rights from their competitors like Comcast (Ferrell, 2012). Competition has had to spend more money to deliver the same quality of sports entertainment to its customers due to increased competition. This threatens the firm’s envisaged growth because current expenditure leaves little resources to be invested in new projects (Subramani, & Rajagopalan, 2003). ESPN charges the higher fee for its cable services compared to other companies, which has generated a lot of ill will towards the company. ESPN risks losing a lot if its phone project does not gain attention in the market, which will translate to the idea being a white elephant for the firm. Adopting cross-platform strategies including the social media will bolster the firm’s advertisement field and help it reach audiences (Churchill Jr, & Iacobucci, 2009).